The experience at Expo 2015 in Milan was one to live. This event that lasts 6 months (May till October) happens once every 5 years!
What is an Expo?
is a global event that aims at educating the public, sharing innovation, promoting progress and fostering cooperation. It is organized by a host country that invites other countries, companies, international organisations, the private sector, the civil society and the general public to participate. Due to the diversity of its participants, from top decision makers to children, Expos offer a multifaceted event where extraordinary exhibitions, diplomatic encounters, business meetings, public debates and live shows take place at the same time.
Here are 4 reasons why Expos are truly unique events, from the perspectives of their different publics:
- Expo is a dialogue platform for progress and cooperation
- Expo is an educating and entertaining experience
- Expo is a tool for nation branding and development
- Expo allows international outreach and economic opportunities
We were lucky enough to be able to skip the queues and directly enter into the best pavilions of the South of the world: Brazil
(where we stopped to have dinner).
We chose to go during the evening time from 7 PM to 11 PM
, during which time you only pay 5 € and you can enjoy the lights of the Tree of Life
exploding at 9 PM
Brazilian pavilion is one of the funniest ones for families and children because of the big canapa net you can walk over, located at the entrance. The net
is the materialization of the concept "Feeding the world with solutions
" and act as a metaphor of flexibility, fluidity and decentralisation
to represent the bounds and the integration of different topics and players creating, once combined, the true Brazilian role in producing quality food to satisfy global demand in a technological and sustainable way, perfectly in line with Expo main theme
The interiors will display Brazilian design such as benches produced by the Campana Brothers and lamps made with indigenous handicrafts. In harmony with the architectural project designed by Studio Arthur Casas + Atelier Marko Brajovic,
the furniture will be placed across the three floors, leading visitors through the originality of Brazilian design.Fernando and Humberto Campana
have exclusively designed three benches for the Pavilion. Each bench is between 12 and 15 meters long, and features organic forms in a plot of reeds, reflecting the architectural concept of the Pavilion, centered on the net.
Emirates pavilion is build to represent the typical red dry rocks of the area. We were welcomed by the staff who told us more of the history of the country. Very innovative installations in 3D into the cubes at the entrance. Each cube was telling you a characteristic or peculiarity of the food industry in the area. The typical products produced, the type of machines used to cultivate them and the numbers of the agricolture sector. The most spectacular part of the Emirates pavilion is the 5D video you can watch before leaving. Highly recommended... but we cannot tell more, or you miss the surprise of visiting it yourself!
Mexico pavilion was a total fun experience! Very modern and technology driven path. They even build a mobile application that allows to take selfies and branded them with the Mexican pavilion logo.
We liked the maracas instruments located on the ceiling that follow the music rhythm and start playing when you expect less. The terrace of Mexico is one of the most beautiful ones, where you can try real Margaritas surrounded by typical vegetation, art pieces and relaxing chairs.
We chose Angola pavilion for dinner, because we wanted to try the famous gourmet cuisine of Elsa Viana, the only woman chef of the Expo. Elsa made us try 3 specialties of her cuisine: a cold cucumber soup, a fist rice dish with prawns and zucchini and the cheese-cake.
Each plate included local Angolan eatable coloured flowers. Angola is one of the richest countries in Africa, where women are getting more and more importance into the society. Elsa is the example of development and empowerment into the african society.
Summarising:What we liked:
What we liked less:
- the energetic atmosphere, having the whole world in one single place is magic
- the pavilions original architectures
- the educative purpose of each pavilion, especially for children at school
You still have 40 days to go exploring yourself the Expo, go and let us know your opinion about it!
- there is no possibility to leave luggages at Expo of any kind, anywhere. This can be pretty annoying for someone who travels directly there and has to carry around his/her luggage
- generally there are very long queues to attend per each pavilion and not always the queue is worth doing
- very expensive bars & restaurant prices, exaggerated sometimes